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Utilize the web to tell the unique story of game changer and future NBA standout, Brandon Jennings. A self proclaimed “renaissance man’, content developed in cooperation with Brandon himself let him tell the story of his multi-faceted life. In addition, a blog–curated by him–took users on his journey of being the first US player out of high school to play in Italy. In the process, the Under Armour brand was legitimized in basketball–even without a shoe.

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