Challenge the Rule Book.

e bring a passionate and unique approach to help brands that are having an identity crisis, or brands struggling at show-and-tell, or brands that want to sell more or new “stuff”. We are brand authorities, content creators, storytellers, trend identifiers–with decades of big brand and agency experience. But, we don't follow the conventional, “the rules”. We help write the new ones.

We believe that brands, like trusted friends, have a personality. That personality can evolve and change over time, but should be rooted in core beliefs and values. Great brand identities earn and build trust, never feel uninvited, and stir both the senses and emotions. What do you want your brand’s legacy to be?


Metrics can measure but so much. We pride ourselves not only on needle-moving work, but work with a point of view. An invitation to feel. An emotional response. Work that is worthy of your customer’s time and attention. After all, we’re consumers, too. Let us help make your brand personality–and legacy–unforgettable.

The “Free” in our name comes from a defiance of the conventional. Free of typical agency models, constraints, and the status quo, we look outside of “the rules”. We define the new ones.




It’s not about what’s now. It’s about what’s next.

Each and every one of us is surrounded by creativity, inspiration, and solutions. It’s all around us. We inspire each other to find or invent these tangibles, harness them, and apply them to our client’s challenges.

We find what’s next, or–more characteristically–we make what’s next. To us, its not about a portfolio or awards. It’s about passionate, concept-driven creative work that tells a great story, provides an service, or compels an action. But overall, it’s about work that makes a difference.

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Baltimore, MD USA