OUR WORK /
Under Armour Web Site V4
Launched in early 2007, the fourth version of UA.COM proved very successful in putting UA E- commerce on the map, yielding over 1M new customers, 2.8MM orders, and over $275MM in revenue. The site evolved significantly over its 4-year lifespan, with continuous improvement of feature functionality and design based on consumer inputs, testing and business demand.
Concept, Creative Direction, Art Direction, Design
Baltimore, MD USA