UA 'UGOP Seal' Identity


Previous Project

Create a distinguished and strong “seal” design to bring to life the original Under Armour brand promise–the “Universal Guarantee of Performance”. Commissioned directly by the CEO, this seal was utilized by the brand universally in product hangtags, marketing collateral, and a 3-foot bronze plaque recessed into the brand’s flagship store facade.

Next Project

Our Role

Concept, Art Direction, Design

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Baltimore, MD USA