OUR WORK /
UA TNP Training Microsite
Web application designed to be the online “instructional manual” for UA’s foray into training footwear. Calendar-based, 3-level workout plans for speed, power, and agility were brought to life via rich video, nutritional content, and blogs written by UA’s council of “TNP Trainers”. Buyers of TNP Trainers were given access to the web site via printed direct marketing stuffed in shoe boxes.
Concept, Creative Direction, Art Direction, Design
Baltimore, MD USA