OUR WORK /
UA 'The New Prototype' Microsite
With the UA Brand’s forthcoming launch into training footwear, this web experience was designed to tease details and generate excitement for the launch, culminating at Superbowl XLII. Interactive details on each shoe were combined with downloadable content, a “performance engine” which matched player style with a shoe in the line, and a pre-order feature closer to the product launch.
Concept, Creative Direction, Art Direction, Design
Baltimore, MD USA