OUR WORK /
UA I WILL Digital Campaign
Concept
Previous Project
Reinvent and renew the Under Armour “Protect This House” tagline and forthcoming campaign aesthetic. “I WILL” became the new component, giving athletes, teams and coaches the world over a unifying rallying cry–and opened the door for powerful user generated content across the web.
Next Project
Our Role
Concept, Creative Direction, Art Direction, Writing, Design
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