UA Protect This House I WILL


Previous Project

Reinvent and renew the Under Armour “Protect This House” tagline and forthcoming campaign aesthetic. “I WILL” became the new component, giving athletes, teams and coaches the world over a unifying rallying cry–and opened the door for powerful user generated content across the web.

Next Project

Our Role

Concept, Creative Direction, Art Direction, Writing, Design

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Baltimore, MD USA