UA NYC Pop Up Store


Previous Project

Execute a powerful and beautiful retail experience to turn new consumers on to the UA brand. Open for only 60 days, this pop-up featured a “museum case” retrospective on the Under Armour brand, “how to shop UA” point of sale, and stunning multi-layered, 9-foot plexiglas category dividers.

Next Project

Our Role

Concept, Creative Direction, Art Direction

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Baltimore, MD USA