OUR WORK /
UA MTN Microsite
With the UA brand’s push into the hardcore snow/ski market, an authentic experience to assert the brand’s position and merchandise its innovative gear was needed. This unique site focused on UA’s team of riders, indie-style film reels, grassroots event bulletins, and gear breakdowns to tell the world Under Armour’s compelling MTN story.
Concept, Creative Direction, Art Direction
Baltimore, MD USA