OUR WORK /
UA 'Macca' Microsite
As one of the UA brand’s first signed professional athletes, Chris “Macca” McCormack took the triathlete world by storm in 2006 by winning the grueling Kona competition, after 3 unsuccessful attempts. Sourced directly from Chris himself, the site featured biographical content and exclusive video interviews in a cartographic “stages” navigation schema.
Concept, Creative Direction, Art Direction, Design
Baltimore, MD USA