OUR WORK /

UA 'Macca' Microsite

Concept

Previous Project

As one of the UA brand’s first signed professional athletes, Chris “Macca” McCormack took the triathlete world by storm in 2006 by winning the grueling Kona competition, after 3 unsuccessful attempts. Sourced directly from Chris himself, the site featured biographical content and exclusive video interviews in a cartographic “stages” navigation schema.

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Our Role

Concept, Creative Direction, Art Direction, Design

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