OUR WORK /
UA 'Athletes Run' Microsite
Concept
Previous Project
Create an online experience designed to showcase UA’s first line of running shoes, tailored to meet the demands of all runners. Features included photo-realistic shoe renderings, interactive shoe tech “cutaways”, and a UA Run Shoe Finder–complete with virtual gait visualization. Users could enter 3 simple inputs on their strike and arch to be matched with the best shoe for their personal stride.
Next Project
Our Role
Concept, Creative Direction, Art Direction, Design
Partners
Aniden Interactive
Baltimore, MD USA