OUR WORK /
UA 'Athletes Run' Microsite
Create an online experience designed to showcase UA’s first line of running shoes, tailored to meet the demands of all runners. Features included photo-realistic shoe renderings, interactive shoe tech “cutaways”, and a UA Run Shoe Finder–complete with virtual gait visualization. Users could enter 3 simple inputs on their strike and arch to be matched with the best shoe for their personal stride.
Concept, Creative Direction, Art Direction, Design
Baltimore, MD USA