UA 'Athletes Run' Microsite


Previous Project

Create an online experience designed to showcase UA’s first line of running shoes, tailored to meet the demands of all runners. Features included photo-realistic shoe renderings, interactive shoe tech “cutaways”, and a UA Run Shoe Finder–complete with virtual gait visualization. Users could enter 3 simple inputs on their strike and arch to be matched with the best shoe for their personal stride.

Next Project

Our Role

Concept, Creative Direction, Art Direction, Design


Aniden Interactive

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Baltimore, MD USA